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| OTTAWA ADVERTISING AGENCY DIRECTORY |
Acart Communications Inc - 613-230-7944 Adams Jette Marketing & Communications - 613-235-5445 Alphabet Creative - 613-244-0858 Artemp Personnel Services Inc - 613-232-9767 Avenue Design Group Inc - 613-749-9449 Ayaya Communications - 613-224-7677 Banfield-Seguin Ltd - 613-722-6832 Biddle McGillvray Advertising - 613-236-5444 Blackbird Publications Communication & Design - 613-232-8427 Bro-Sun Media Consultants Inc - 613-723-8930 C B U Publications - 613-230-0721 Character Creative - 613-725-1333 Connecting The Thoughts - 613-831-1543 Creative Unity Ltd Solutions - 613-226-1000 DAC Group - 1-800-361-4322 Dakima Marketing & Communications - 613-261-8253 Day Advertising Group Inc - 613-232-4846 Electric Medialand - 613-723-6777 Fission Interactive - 613-820-9236 GLS Dezign Inc - 613-787-2002 Goadbike Inc - 613-831-3550 Gordon Group - 613-234-8468 Graphic Adworks - 613-260-2600 Gross Point Media Limited - 613-728-4767 Groupe S V R - 819-770-9193 HBS Marketing - 613-238-7108 H B Social Marketing Group - 613-237-4860 Inertia - 613-747-2450 Innovacom Marketing - 613-237-2323 InnovaCom Marketing & Communication - 819-771-6237 Insight Communications - 613-823-2634 Insight Communications - 613-225-7594 k6media.ca - 613-841-7568 Key To The City - 613-565-0606 Kolegram - 819-777-5538 Mantle & Overall Communications - 613-722-1414 Marketing Breakthroughs Inc - 613-721-3335 Marketing Direction - 613-231-8511 McGill Buckley - 613-728-4199 Mc Millan - 613-789-1234 MD Communications - 819-568-5757 Mediaplus Advertising - 613-230-3875 Merge Print & Design Center - 613-729-2221 Mirror Media Group Inc(The) - 613-241-6767 Nation Media & Design - 613-237-6967 Nerve Creative - 613-821-2200 New Media Ninjas - 613-667-3156 Nortext - 613-727-6910 Nortext - 613-727-5466 OriginHR - 416-962-8133 Pathways - 613-231-3748 Poirier Communications - 613-741-3200 Promographix Inc - 613-736-1714 Sherwin Kaldeway - 613-270-1480 Smith Advertising and Design Inc - 613-231-7123 Solera Marketing - 613-233-6888 Spirit Creative - 613-230-9243 Star Marketing Group - 613-759-4400 Storm Communications - 613-789-0244 Take a CARD Look - 613-822-9789 The Marketing Works - 613-241-4167 TMP Worldwide Advertising & Communications Co - 613-241-5335 Utopia Communications - 613-837-5201 VC One - 613-728-7117 Vector Media - 613-789-7331 West End Communications - 613-823-3568 Xquisit Communications - 613-832-0238 Y Media Creative Communications - 613-729-4601
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About Advertising Agencies: An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce an advertising campaign. Types of advertising agenciesAd agencies come in all sizes and include everything from one or two-person shops (which rely mostly on freelance talent to perform most functions), small to medium sized agencies, large independents such as SMART and TAXI, and multi-national, multi-agency conglomerates such as Omnicom Group, WPP Group, Publicis, Interpublic Group of Companies and Havas. Full-Service AgenciesMost Full-Service Agencies work on a combination of fee-based and commission based compensation. The fee is paid by the entity for which the marketing is being done. The commission is a payment from the media to the agency and is usually equal to 15% of the cost of the advertisement. The broadcast media, radio and television, traditionally pay a commission. Full-service, or media-neutral advertising agencies produce work for many types of media, creating integrated marketing communications, or through-the-line (TTL) advertising. The "line", in this case, is the traditional marker between the media that pay a commission to the agency and the media that do not. Full-service agencies are also known as traditional advertising agencies for the client, wherein the client satisfies almost all their advertising or promotional needs with the same organization. This type of agency provides advertising services such as stratagic planning, creative development, production, media planning, media buying, and other related services such as sales promotionals, direct selling, design, and branding, etc. Interactive AgenciesInteractive Agencies may differentiate themselves by offering a mix of Web Design/Development, Search Engine Marketing, Internet Advertising/Marketing, or E-Business/E-Commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space. The digital space is defined as any multi-media enabled electronic channel that an advertiser's message can be seen or heard from. The 'digital space' translates to the Internet, Kiosks, CD-ROMs, DVDs, and Lifestyle Devices (iPod, PSP, and Mobile). Interactive Agencies function similarly to advertising agencies, although they focus solely on interactive advertising services. They deliver services such as strategy, creative, design, video, development, programming (Flash and otherwise), deployment, management, and fulfillment reporting. Often, Interactive Agencies provide: Digital Lead Generation, Digital Brand Development, Interactive Marketing and Communications Strategy, Rich Media Campaigns, Interactive Video brand experiences, Web 2.0 website design and development, e-Learning Tools, email marketing, SEO/SEM services, PPC Campaign Management, Content Management Services, web application development, and overall Data Mining & ROI Assessment. The recent boost in the Interactive Agencies can also be attributed to the rising popularity of web-based social networking and community sites. The creation of sites such as MySpace, Facebook and YouTube have sparked market interest, as some Interactive Agencies have started offering personal and corporate community site development as one of their service offerings. It still may be too early to tell how agencies will use this type of marketing to monetize client ROI, but all signs point to online networking as the future of brand marketing. Due to the social networking explosion, new types of companies are doing reputation management. This type of agency is especially important if a company needs online damage control. If a customer becomes disgruntled, it is very easy to damage a companies reputation over social networking sites. Because of how rapidly the information spreads, it becomes absolutely necessary to address any rumors, gossip or other negative online press immediately. Tradigital AgenciesTradigital agencies are advertising agencies who are experts in both traditional and digital advertising [1] [2]. They offer the best of both worlds and are very useful in today’s digital age where all campaigns now require both online and above-the-line advertising. These agencies often buy out digital agencies. Now more then ever traditional agencies are looking for a door into the digital world. They are often the only way to extend your band across all the numerous mediums of todays markets. Search Engine AgenciesLately, Search Engine Marketing (SEM) and Search Engine Optimization (SEO) firms have been classified by some as 'agencies' because they create media and implement media purchases of text based (or image based, in some instances of search marketing) ads. This relatively young industry has been slow to adopt the term 'agency', however with the creation of ads (either text or image) and media purchases, they do technically qualify as 'advertising agencies'. Recent studies suggest that both SEO and SEM are set to outpace more traditional channels of media spending over the next 3-5 years. Other AgenciesWhile not advertising agencies, Enterprise Technology Agencies, often work in tandem with advertising agencies to provide a specialized subset of services offered by some interactive agencies: Web 2.0 website design and development, Content Management Services, web application development, and other intuitive technology solutions for the web, mobile devices and emerging digital platforms. |